Privacy Policy

Privacy & Data

Privacy Policy

At Villeroy & Boch, we respect your privacy and are committed to handling your personal information carefully when you browse our website, place an order, contact customer service, or choose to receive marketing communications.

Last updated: June 18, 2026

Our privacy commitment

This Privacy Policy explains how Villeroy & Boch collects, uses, stores, and shares information in connection with our ecommerce website, customer support, order processing, payment handling, cookies, analytics, and email marketing.

By using our website, you acknowledge that your information may be handled as described in this Privacy Policy.

Order Information

We collect details needed to process purchases, confirm orders, provide customer support, and communicate about your shopping activity.

Website Activity

We may use cookies and analytics tools to understand site performance, improve browsing, and support a better shopping experience.

Customer Support

When you contact Villeroy & Boch, we use the information you provide to review and respond to your request.

Information we collect

Villeroy & Boch may collect information that you provide directly, information related to your purchases, and technical information collected when you use our website.

  • Contact details such as name, email address, billing details, and shipping details.
  • Order information, including items purchased, order number, transaction details, and customer service history.
  • Account information, if you create or use an account on our website.
  • Messages, photos, or product details you provide when contacting customer support.
  • Website usage information, such as pages viewed, browser type, device information, and general interaction data.
  • Marketing preferences, including whether you subscribe to or unsubscribe from email communications.

How we use information

We use customer information to operate Villeroy & Boch, provide ecommerce services, support orders, and improve the shopping experience.

  • To process, confirm, fulfill, and manage orders.
  • To communicate about purchases, account activity, customer support requests, returns, exchanges, or product questions.
  • To review payment status, help prevent fraud, and maintain website security.
  • To improve website performance, product presentation, navigation, and customer experience.
  • To send email marketing when you have subscribed or otherwise agreed to receive it.
  • To meet operational, security, recordkeeping, and compliance needs.

Order processing

When you place an order with Villeroy & Boch, we use your order details to confirm the purchase, prepare fulfillment, communicate about your order, and provide customer service. This may include using your name, email address, billing information, shipping information, order contents, and related purchase details.

Please make sure the information you provide at checkout is accurate so we can process your order and contact you if there is a question.

Payment information

Payments for Villeroy & Boch may be processed through PayPal, Stripe, and credit card payment options. Payment information is handled by the applicable payment processor to complete your transaction securely.

Villeroy & Boch does not require you to send full payment card details through email or customer service messages. Please do not include full credit card numbers, payment passwords, or other sensitive payment credentials when contacting us.

Cookies and analytics

Villeroy & Boch uses cookies and analytics tracking to support website functionality, understand how visitors use the site, improve performance, remember preferences, and provide a smoother browsing experience.

  • Essential cookies may help the website function properly.
  • Preference cookies may remember certain browsing or shopping choices.
  • Analytics cookies may help us understand traffic, page performance, and customer interaction patterns.
  • Marketing-related cookies may help measure engagement with promotions or email campaigns when applicable.

You can adjust cookie settings through your browser. Blocking certain cookies may affect website features or shopping functionality.

Email marketing

Villeroy & Boch may send marketing emails if you subscribe, opt in, or otherwise agree to receive promotional communications. These emails may include product updates, store news, offers, reminders, or shopping-related content.

You may unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting us at [email protected]. Transactional or service-related emails about orders, account activity, or support requests may still be sent when necessary.

Service providers

Villeroy & Boch may share limited information with service providers that help operate our store and provide ecommerce services. These may include payment processing, order handling, website hosting, customer support, analytics, fraud prevention, communication tools, and related business operations.

Service providers are expected to use customer information only as needed to perform their services for Villeroy & Boch and not for unrelated purposes.

Data security

We use reasonable administrative, technical, and organizational measures designed to help protect customer information. However, no website, system, transmission, or storage method can be guaranteed to be completely secure.

You can help protect your information by using secure passwords, keeping account details confidential, and contacting us promptly if you believe your information has been used without permission.

Data retention

Villeroy & Boch retains personal information for as long as reasonably necessary to provide services, manage orders, respond to customer inquiries, maintain records, support security, and meet business or compliance requirements.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for operational and recordkeeping purposes.

Customer privacy rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to request access, correction, deletion, restriction, portability, or objection to certain uses of your information.

You may also request to update your marketing preferences or unsubscribe from promotional emails. To make a privacy request, contact Villeroy & Boch at [email protected]. We may need to verify your identity before completing certain requests.

Children’s privacy

Villeroy & Boch is not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review the request.

International users

If you access Villeroy & Boch from outside the country where our website operations or service providers are located, your information may be processed or stored in a location different from your own. By using our website, you understand that information may be handled in connection with our ecommerce operations and service providers.

Policy updates

We may update this Privacy Policy from time to time to reflect changes in our practices, website features, or operational needs. When we make updates, we will revise the “Last updated” date near the top of this page.

We encourage you to review this Privacy Policy periodically so you understand how Villeroy & Boch handles customer information.

Contact us

If you have questions about this Privacy Policy or how Villeroy & Boch handles personal information, please contact us at [email protected].

Please do not include full credit card numbers, passwords, or other sensitive payment credentials in your message.